"Krrish 3 (K3)” : A preview ahead of its release!

So far I used to write reviews about a movie, but this time I am attempting a preview of a movie for the first time before the release of the movie.

My first preview is about the most expected movie of this Diwali "Krrish 3" or “K3”  starring our Indian Cinema's Greek GOD Hritik Roshan, produced and directed by his father Rakesh Roshan.

K3  is already creating lot of hype because of its trailer released in Nov and aggressive promos that are going on as of now. The promo activity is so aggressive that in the last 1 month itself we saw 8 different articles in Bangalore Times" on "Krrish 3" alone. 3 on Hritik, 1 on his father, 1 on his uncle Rajesh, 1 each on Vivek, Kangana and Priyanka. Last 5 days to go now for the movie’s release! You might see some more heavy stuff coming your way before the release. :)

 If promos are any indication of this movie's success, then this movie must be a super-duper hit. But sometimes I feel, the promos are so aggressive that they might increase audiences expectations unnecessarily and that might affect K3’s fate adversely. A movie becomes a hit when a viewer goes to theatre with least expectations and movies delivers more than that.

 As we all know, K3 is an Indian Super Hero's fiction story where the good wins over evil at the end, the movies promises  with great special effects.

No doubt, Hritik always gives his more than 100% for any work he does, so you can be fully assured that you get your paisa vasool for all action scenes , dance sequences and his acting skills. If you have seen the trailer, the cinematography, music, sound effects you can say they live up to your expectations.

But there is so much discussion going on in the media and public about whether K3 will break the box office record set Chennai Express which is more than Rs.400 Crores ! We don’t know whether K3 can do it at this point of time!

Because Box office record just does not depend on these technicalities. For that, a movie should have something for every age group in the audience. A lively narration(whether fiction or non-fiction), a good plot, catchy music, pleasant cinematography , good contribution from all artistes and of course, some x-factor that brings in audience to the theater again and generates repeat business for the producers. There should be sequences which cannot be enjoyed on a normal pen  drive or a DVD.

K3 is coming after a long time compared to earlier two installments i.e. "Koi... Mil Gaya" which came in 2003 and second one "Krrish" in 2006. Roshans have spent close to 3 years in pre-production and production of this movie and claim that this is costliest and biggest ever movie made in India.

About the success of the movie, after having seen the trailer, I would say the following would play a critical role, if they are not there in the film, K3 might suffer.

A good story, a convincing narration of the plot, a lot of highs in the script which attract children, special effects which appeal to Indian common audience and not just multiplexers and of course a good bone tickling funny moments is what a generally every one will be lookin for.  And if Children don’t accept the movie, it might severely affect the end results. Remember this class of audience played a huge role in the success of movies like "Chennai Express" which beat all other movies hands down.

 As far as technical excellence is concerned, director Shankar has already set a bench mark on how to make large scale sci-fi movies in India with Super Star Rajini starrer "Robot(Enthiran)". They recovered the whole of movies budget in flat 3 days! On Sunday evening, the movie producers were already celebrating in Chennai!

Shankar himself might take many more years to make yet another technical master piece like "Robot".

If the audience has to like this movie, the quality has to be much higher than that.

So I would say, K3 has to give something more than "ROBOT(Enthiran)" and "Chennai Express" if it has to be biggest hit of this year.

Risks with this movie:

·         If fun quotient is not there, K3 might turn out to be an absolute serious sci-fi thriller.

·         There is a good long weekend from 1st to 4th Nov, on which K3 can encash on.
·         But in the meanwhile there are 3 more bug budget movies like ‘Ram-leela', ‘Gori Tere Pyaar Mein', 'Bullet Raja'  are also releasing in the same moth. They can dilute the free run of "K3.
·         Hrithik is repeatedly telling that it will match the quality of a Hollywood movie and can take us to all together a different level.
·         This definitely raises audiences expectations. Hope Roshans have really done their home work well and live up to our expectations.
·         Audience expects that the plots are not directly lifted from any Hollywood movies.
·         Media is already pitting Hritik against Aamir for their respective movie releases.
·         On top of this, Aamir Khan is trying to get the theatrical release of his upcoming bug budget movie “Dhoom-3” 2 days before K3 hits the screen. Don’t ignore the perfectionist ! He can play a great show spoiler and divert the attention of the audience!

My Projection on the K3’s success:

This movie may not break the records created by "ROBOT(Enthiran)" and "Chennai Express", but might do very well do well in box office and recover its budget.

Star Cast of K3:

Director/Producer   : Rakesh Roshan

Cast                            : Hrithik Roshan, Priyanka Chopra, Vivek Oberoi, Kangna

Story                           : Rakesh Roshan

Music                          : Rajesh Roshan
Cinematography     : S. Tirru
Editor                          : Chandan Arora

Wiki Page:

http://en.wikipedia.org/wiki/Krrish_3           

All said and done, I personally like Hrithik, his versatility as an actor, his dancing skills, the way he carries himself on anfd off screen and of course his wonderful personality.

I wish this a movie a great success at the box office and hope it definitely satisfies the entertainment appetite of all the Indian cine lovers across the globe.

Our career is our own baby!

Everyone around us will help and support our baby grow...

But ...it is our responsibility to
- provide right nutritious food at right time...
- admit baby in good school at right time...
- provide right financial support for baby to grow and stand on its own.
- provide love and care for baby and spend sufficiently good personal time with baby...
And of course to clean up our baby's diapers and wash baby's bums when in mess..!

Everyone loves the baby if it is good looking..!
Everyone will notice how well or not you are taking care of your baby...!
But truth is knowingly or unknowingly ... we ourselves forget our baby, don’t provide support and take baby's life for granted!!

Remember whatever we say and do... we cannot afford to ignore our own baby for the consequences are far more serious in the long run!

 

Music knows no limits and boundaries!

I am a diehard fan of the legendary Musician A R RAHAMAN and his music. But today I discovered something interesting on net! A kind of someone doing a cover for an original ARR track.


Listen to this cover made by Alaa Wardi!! Jiya re from Jab Tak Hai Jaan!

http://www.youtube.com/watch?v=FoSdrc3_FdQ

It is truly amazing and sounds even better than original in some places! I tried my best to find any traces of any musical instruments, but could not! It is just human voice and some technical innovation!

This form of music is called A Cappella Music. In the simplest common usage, it is music sung without instruments accompanied. All sounds are created by voice, mouth and body only.

And in this form, this guy Alaa Wardi is a Rock Star!! Hats off to himi!!

You can listen to his other tracks here.

http://www.youtube.com/watch?v=WikcPREx0DM

http://www.youtube.com/watch?v=QakBtoOIlIc

Who is Alaa Wardi..?
http://www.youtube.com/user/AlaaWardi

Enjoy the music!

Hit Movies … Flop Movies.. Why..?

A film, also called a movie or motion picture, is a series of still images. These still pictures when projected in a theatre at a certain speed through a special projector, give an            effect of a continuous motion picture i.e. the picture which has a motion and in which the characters can speak, sing, dance and can do almost anything!

These pictures are produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects. The world’s earliest motion picture produced was "Roundhay Garden Scene" in 1888. Since then the movie making process across the world has undergone humungous changes and it has developed into an art form and industry.

Entertainment consists of any activity which diverts your attention or helps you to relax in your leisure time. Entertainment can be anything, such as watching a play, a show on a TV or a movie..etc.

Active forms of amusement, such as sports, are more often considered to be recreational activities. Activities such as personal reading or practicing a musical instrument are considered to be hobbies.

There are many types of channels for entertainment. But movies have become one of the mainstream entertainment channels because of the latest technology innovations, the evolution of internet, mobile world, the availability and speed of processing of information, the quality of movie production that is available now a days, the ability to reach broader audience in a short time. People enjoy and feel entertained watching movies from different languages, themes and with different star cast on different categories made by different nationals.

Because of this very reason, even the taste and expectation of the audience has gone up and new bench marks have been set up for movies. Long long ago, we had only black and white movies,  that 35 mm movies, then we got into Eastman color movies, then Fuji color movies and then cinemascope movies... then 70 mm movies. Even in sound track, we had only mono live sound, and then moved onto studio sound and then to stereo sound track.

After that many innovations like DTS and Dolby Sound have taken place. No wonder each department of a movie making process has undergone huge change and evolution. All this was possible only because the cinema throughout the world has embraced technology very well and kept pace with it.

At the same time, the audience has also kept pace with movie quality and their expectation is also quite high now. We don’t expect anything less than a decent storyline, a 70mm, Cinema Scope with DTS, a decent choreography, a great action sequence, a warm photography and a soothing music track and of course great action by all lead actors.

What makes a particular movie a super hit..? As we discussed above, the bench marks for any good movie have been set very well. Every cinema loves goes to theatre with certain expectations. Today’s audience is quite aware and well educated about what to expect from the movies. There are some very basic ingredients each cinema lover would expect from the movies.

Some basic expectations are..

·         A good storyline and screenplay, so that there is some meaning for the whole 2-3 hour production.
·         Storyline can cater to different types of audience based on the taste (Ex: Action movies, romance, comedies, thriller, period movies..etc)
·         No one wants to see a group of disconnected scenes and bundled as a movies and thrust upon the audience. There should be continuity in the storyline.
·         Good performance for most of the star cast.
·         A warm, decent cinematography, sound track, choreography, direction, production quality etc
·         Some wow factors in the movies.. Something that is unique and has not been done before.

Overall theme of the movie caters to a particular set of audience and based on the size of such audience across the world, it becomes either a hit or flop.

We very well know that all the movies produced in all the countries will not have all these characteristics. But still they go ahead and become block busters! (Read as Dabaang-2 ! ). Sometimes it is quite surprising how this happens, but there are many reasons behind such success.

We can see there are some prominent reasons behind such block buster stories as shown below.

 

The advertisement that used to be done for movies has changed drastically now. The budget spent on marketing, creating hype about the movie, PRO etc have gone up. The whole movie production cost has jumped by leaps and bounds. For Ra-One , a recently released bollywood movie, a whopping Rs.52 Crore was spent on was spent only on marketing through various partnerships, which set the record for the largest marketing budget in India.

Such kind of investments, approaches, strategies create lot of interest, hype among the audience and expectation about the movie goes up. Everyone would like to watch the movie in the first 2-3 weeks itself and more in the first week.

The producer would like to encash on such mindset. What they do is release a large number of movie prints  across the world and have more theaters screen the movie at a time. So even if the movie is an average movie, it might well become a hit because of no. of prints released! You might be surprised to hear that for Ra-One almost 3100 cinemas in India and about 900 across the world were showing the movie in the first week!!

So it is the marketing strategy of the produces that sometimes plays on the mindset of the audience and movie becomes a hit.

On the other hand, some movies though not so great, still become a hit because of a reverse strategy. That is, the producer puts in his best effort to make the movie, but does not unnecessarily hype the movie and keeps his expectations at realistic level. In this case even the audience does not have much expectation on the movie. But when it is released, they would have gone to watch the same with least expectations and it would have actually exceeded their expectations and won their hearts!

This is what exactly happened in the case of DON-2. The movie is not great compared to Hollywood movies, but the sheer production quality, some great locales and action sequences have made it a hit and people feel it is worth watching once.

There is another category, these are low cost movies but have a little good story line. Don’t spend much on gimmicks and hypes. They are made with a pretty low budget and become super hit merely because of storyline supported by good performances by lead actors. Once such movie was No one killed Jessica. They made it in plain Rs. 9 Crore, but this movie grabbed about Rs.47 crore in box office and then went on get another Rs. 45 crores in Satellite rights! Really good gambling!

Having said that, there is no master formula for making a super hit movie. Every movie is kind of a lottery for both producer and the audience. But understanding the taste and expectation of the audience is a biggest challenge for every producer.  He has to constantly keep playing between ‘trying too hard’ or ‘not trying at all’.

Sometimes you win and sometimes you lose!